Build Your Road Map

A professional approach to research & planning

From fresh new startups to established brands, we work with businesses and organizations of any size to pinpoint purpose, focus direction, understand the market and define goals.


Where does your brand stand? Positioning defines the benefits of your brand and the competitive advantages of the products and services you offer. It's important to understand the emotional connection your brand makes with customers and what it means to your target demographic. Here we determine how your company should be perceived and what image will be the most beneficial.

Brand Strategy - Positioning
Brand Strategy - Market Segmentation

Market Segmentation

Here we use customer and revenue segmentation to discover the needs of your customers and the potential for company growth. By learning about the behaviors of the target market, we can take the motivations and frustrations of specific market segments and identify ways to improve their experience with your brand.


User Experiences

Once we have a better understanding of your target market, we can use that information to build user profiles and gain an understanding of how those users would experience your brand. By studying the specific interactions customers will have with your brand, we can reveal any roadbumps and smooth out their experiences.

Brand Strategy - User Experiences, Profile & Journey
Brand Strategy - Brand Attributes

Brand Attributes

With a comprehensive understanding of the market, the next step is to determine the specific characteristics that will define your brand. They will form the personality of the brand through language, imagery, actions and connotations. Attributes are what allow people to identify branding and relate to brand messages.


Competitive Audit

Gaining a thorough understanding of competitors is essential to the continued growth of any business. Identifying the strengths and weaknesses of the competition provides insights that allow you to target your customers more effectively and to make intelligent decisions about the direction of your brand.

Brand Strategy - Competitive Audit